Plastic Policy Lab.

Plastic Policy Lab.

Stopping plastic pollution at the source.

Stopping plastic pollution at the source.

Stopping plastic pollution at the source.

Our Advocacy Work

Our Advocacy Work

Why Policy Matters
Cleanups are essential - but they can’t keep up with the flood of new plastic entering the world every day. To end plastic pollution in our lifetime, we must stop unnecessary plastic before it’s created.


A Smarter Approach
Not all plastic is bad - but a lot of it simply doesn't need to exist. We focus on eliminating the excess: packaging that has better alternatives, or serves no purpose at all.


Collaboration Over Conflict
Real change happens when businesses, governments, and communities work together. We turn better materials, smarter product design, and practical policy ideas into solutions that scale.


How the Plastic Policy Lab Works

(1) Identify unnecessary plastic: We analyse high-waste product categories and supply chains to uncover packaging that can be reduced, redesigned, or eliminated.


(2) Build practical alternatives: We work with brands, researchers, and material innovators to create scalable replacements that reduce plastic at its source.


(3) Turn solutions into policy: We bring industry, government, and citizens together to implement policies that transform better ideas into everyday reality.


Why Policy Matters
Cleanups are essential - but they can’t keep up with the flood of new plastic entering the world every day. To end plastic pollution in our lifetime, we must stop unnecessary plastic before it’s created.


A Smarter Approach
Not all plastic is bad - but a lot of it simply doesn't need to exist. We focus on eliminating the excess: packaging that has better alternatives, or serves no purpose at all.


Collaboration Over Conflict
Real change happens when businesses, governments, and communities work together. We turn better materials, smarter product design, and practical policy ideas into solutions that scale.


How the Plastic Policy Lab Works

(1) Identify unnecessary plastic: We analyse high-waste product categories and supply chains to uncover packaging that can be reduced, redesigned, or eliminated.


(2) Build practical alternatives: We work with brands, researchers, and material innovators to create scalable replacements that reduce plastic at its source.


(3) Turn solutions into policy: We bring industry, government, and citizens together to implement policies that transform better ideas into everyday reality.


Our Advocacy Work

Why Policy Matters
Cleanups are essential - but they can’t keep up with the flood of new plastic entering the world every day. To end plastic pollution in our lifetime, we must stop unnecessary plastic before it’s created.


A Smarter Approach
Not all plastic is bad - but a lot of it simply doesn't need to exist. We focus on eliminating the excess: packaging that has better alternatives, or serves no purpose at all.


Collaboration Over Conflict
Real change happens when businesses, governments, and communities work together. We turn better materials, smarter product design, and practical policy ideas into solutions that scale.


How the Plastic Policy Lab Works

(1) Identify unnecessary plastic: We analyse high-waste product categories and supply chains to uncover packaging that can be reduced, redesigned, or eliminated.


(2) Build practical alternatives: We work with brands, researchers, and material innovators to create scalable replacements that reduce plastic at its source.


(3) Turn solutions into policy: We bring industry, government, and citizens together to implement policies that transform better ideas into everyday reality.


Plastic Policy Lab Updates

Plastic Policy Lab Updates

Be the first to know when new campaigns launch

Be the first to know when new campaigns launch

Current Campaigns

Current Campaigns

Driving change where it matters most. From supermarket shelves to government offices, our campaigns target the biggest sources of unnecessary plastic - starting with the ones we can fix fastest.

Driving change where it matters most. From supermarket shelves to government offices, our campaigns target the biggest sources of unnecessary plastic - starting with the ones we can fix fastest.

Plastic-Free Pasta Pledge

Plastic-Free Pasta Pledge

Plastic-Free Pasta Pledge

A global campaign to eliminate plastic pasta packaging - one of the world’s most unnecessary and avoidable plastic waste streams.

Plastic Policy Lab Updates

Be the first to know when new campaigns launch

Plastic Policy Lab Updates

Be the first to know when new campaigns launch

Plastic-Free Pasta Pledge (EU)

/ Coming Next

Plastic-Free Pasta Pledge Europe

Plastic-Free Pasta Pledge (EU)

/ Coming Next

Plastic-Free Pasta Pledge Europe

Plastic-Free Pasta Pledge (EU)

/ Coming Next

Plastic-Free Pasta Pledge Europe

Plastic-Free Pasta Pledge (US)

/ Coming Later

Plastic-Free Pasta Pledge America

Plastic-Free Pasta Pledge (US)

/ Coming Later

Plastic-Free Pasta Pledge America

Plastic-Free Pasta Pledge (US)

/ Coming Later

Plastic-Free Pasta Pledge America

Plastic Policy Lab Updates

Plastic Policy Lab Updates

Be the first to know when new campaigns launch

Be the first to know when new campaigns launch